Emotional Driving sensitizes over a thousand youngsters at What Really Matters Congress in Palma de Mallorca

A new What Really Matters Congress took place on October 25 at Trui Teatre in Palma de Mallorca.

Over 1,000 attendees, mainly youngsters, enjoyed with three different conferences: Ángeles Carpio, who worked as a banker and now is leading a NGO to help hundreds of widow women in small villages in Tanzania; Jaime Garrastazu, co-founder and CMO of Pompeii Brand; and Lary León, who was born without arms and a leg but that didn’t prevent her from reaching her dreams.

Emotional Driving had, once again, an outstanding presence in the Congress. WRM presented its new App, for Android and iOS, boosted by Emotional Driving and Heliocare. Thanks to it, over 10,000 people will have access to the Emotional Driving project, its sensitizing audiovisual campaigns and even to a challenge in which thousands of youngsters will write a message directed to their relatives for them to drive safe.

In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.

WRM and Frida will visit during the year Oviedo, Bilbao y Madrid.

WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among others.