A history of commitment to society

Emotional Driving was born five years ago as an innovative project that urges citizens to drive safely through positive and motivating messages. It appeals to emotions and feelings; training, informing and raising awareness; and invites us all to reflect on a problem that is everyone’s responsibility. Over the course of these five years, Emotional Driving has had a profound effect on thousands of people, in Spain and other countries, and has achieved spectacular results. Results that have contributed to saving lives. That is the most important thing. The only important thing.

DISCOVER THE BOOK OF THE 5TH ANNIVERSARY

A real project

One of the keys to Emotional Driving’s success in and out of Gonvarri is the project’s honesty and realism. This is a program that has really been created for society. CSR is full of varied and creative motives, because of the need for companies to show their solidarity. But in the case of Emotional Driving everything is real: we work for Road Safety with our products; we want to take care of our people, and Road Safety is a real risk that affects them; our people see it and believe it; it is our people who participate in our campaigns; and the results achieved are also real. They are not statistics, they are lives.

The final balance of these five years of Emotional Driving’s life is positive, hopeful and very gratifying to all of us who have been part of the project. What began as a modest initiative for the workers of the Gonvarri headquarters in Madrid, reaches today many thousands of people all over the world. Our workers have become ambassadors of responsible driving, and in addition, awareness raising campaigns have been introduced in schools, and are experienced with conviction by young people and road
professionals.

We are aware that there is still a long road to cover and we will continue to work and build partnerships to reduce to zero the number of deaths and injuries caused by traffic accidents.

Fellow travellers

The journey we began in December 2014 and the progress we have since made would not have been possible without the partners that have accompanied us. With them we share values, experiences, learning and, above all, a firm commitment to road safety.

AESLEME

AESLEME is an association aiming to educate and raise awareness about mobilty related injuries in Spain. Its work raises drivers’ awareness about the hazards they face every time they take the wheel is of great value. The testimonies of people confined to wheelchairs from road traffic accidents is shocking and, beyond a doubt, is an incentive to drive with responsibility. Since 2015, Gonvarri collaborates with AESLEME aiming to prevent traffic accidents with training and raising social awareness.

What Really Matters

What Really Matters is a foundation dedicated to spreading ethical values among young people and, to this end, it organizes various cultural activities, most notably its conferences. These events began in Spain, but today they are also
held in Mexico, Peru and Portugal, among other countries. They bring together thousands of young people who share a strong desire to make the world a better place. At the conferences, stories are told by people whose experience transmits important values to young people, and there is also a space dedicated to Emotional Driving. Future drivers discover another way to access road safety: a way that impacts, motivates and raises awareness.

Movistar

Movistar is one of Spain’s biggest brands. Not only is it notable for its global presence, but also for the commitments it makes to society. It is in this desire to improve the life of the communities where it is installed that it coincides with
Gonvarri, and both corporations have developed important joint projects. It is worth highlighting the three studies that have been carried out on the habits of Spaniards and Argentinians at the wheel, the aim of which was to obtain the most
reliable record of our behavior on the road. Equally important is the participation of both companies in the events of the LQDVI Foundation, aimed at training young people who will be able to create a better future.

Real Madrid Foundation

A club like Real Madrid CF is notable not only for its sporting successes, but also for its commitment to society and especially to those most in need. Real Madrid CF is recognized all over the world for its values and ethical principles and, through its Foundation, promotes educational and supportive sport. The Real Madrid Foundation educates in the
positive values of team play that can be applied in our daily life, such as comradeship, commitment to the team or the importance of respect for the rival and the rules.

SERES Foundation

SERES Foundation (Sociedad y Empresa Responsable) promotes the commitment of companies to improve society with responsible actions aligned with the company’s strategy and generating value for all.

UN Global Compact

Emotional Driving, aligned with Gonvarri Industries values and strategy, is adhered to the United Nations Sustainable Development Goals (SDG). It mainly focuses in achieving SDG 3, Health and Wellness, specifically Goal 3.6, halve global deaths from road traffic accidents. Emotional Driving works too in favour of SDG 11, Sustainable Cities and Communities, and SDG 17, Partnerships for the Goals. Learn more about our commitment to the SDG.

Five years on the road