The journey continues

Five years during which a great deal of work has been done, and in which the foundations have been laid for our society to drive responsibly, helping to save many lives on the road. Five years during which we have sought the best partners, tools and strategies to raise awareness not only among our workers, but also among many thousands of drivers and future drivers, children and vulnerable groups.

Five years during which impacting road shows have been held, creative marketing campaigns have been developed, books and studies have been published that are highly revealing, and educational and fun competitions have been organized for the youngest members of the public. And important national and international recognition has been achieved, whose main effect is to contribute to spreading even more the message of Emotional Driving.

Five years of great achievements, of which we are very satisfied and proud. But this is just the beginning. We must not forget that there is still a long way to go, as a company, as individuals and as a society. The goal is clear: to achieve the targets set by the United Nations Sustainable Development Goals, especially that of reducing road deaths to zero. To achieve this – because we are sure that this Goal Zero can be reached – we cannot stop for even one second. It is a priority to continue working, to continue trusting, to continue advancing; and to continue seeking complicities and partnerships with all agents of society, with all people. Only in this way, by uniting all of our forces and wills, will it be possible to reach the goal and build a society more responsible and aware in road safety. A more vital society.