The birth of a campaign
Children of company employees send their parents motivational and positive voice messages through the mobile phone minutes before they drive their car back home.
Positive and motivational messages
Emotional Driving spreads the message of EDSchool campaign among future drivers, reinforcing a yet to implement subject at schools: road safety. In collaboration with AESLEME’s testimonies at schools and based on positive and motivating messages, we make children aware and, at the same time, encourage them to become ambassadors and take our message home.
