Emotional Driving celebrates 10th anniversary with successful roadshow in Brazil

Campinas (Brazil) 23 mayo 2024-On May 21, 22 and 23, Gonvarri Industries held an Emotional Driving Roadshow on the occasion of its tenth anniversary at the facilities of Marangoni (Road Steel’s partner in Brazil).

More than 500 people attended the event, including AMG Brazil executives, Marangoni employees, public institutions, customers and several local schools, with the aim of raising awareness of road safety.

The content of the RoadShow includes:

–Presentations with the participation of representatives from Gonvarri Industries, Road Steel, Marangoni,Public Administration, employers, concessionaires, personalities such as Sergeant Coran with 30 years managing road safety in São Paulo and several victims of traffic accidents.
–Road experience: In which the attendees tried out a vehicle rollover simulator, impact simulators or a mural on which the attendees placed their positive messages in response to the question “What motivates you to drive safely?

In turn, to celebrate the tenth anniversary of Emotional Driving, a new study conducted in collaboration between Gonvarri Industries, Road Steel and Marangoni on “Traffic Behavior” in the Brazilian population was presented to the attendees at the event.

The study gathers the opinions of more than 1,000 people between 21 and 70 years of age who answered more than 90 questions such as: What are the main reasons for distractions at the wheel of Brazilians, what are the actions that would reduce the number of accidents at the wheel, and how is the infrastructure for accident protection on Brazilian roads?

We invite you to see the executive summary of the study here.