Innovative message by Emotional Driving in the first WRM Congress of the year

La Coruña hosted on March 2, Friday the celebration of the first What Really Matters Congress of the year 2018 that was held in the Palexco Auditorium.

The attendees enjoyed with four distinguished speakers: Sara Andrés, due to an accident lost her legs but this never stopped her from beginning a new life as athlete and World Paralympic Champion; Lucía Lantero, she moved to Haiti as cooperant and decided to found a NGO to help Haitian children who lost their parents; Kenneth Iloabuchi Nigerian emigrant who talked about him leaving his country and moving to Europe finding in the wat problems with the mafia; and Jesús Vidal, actor winner of the Best Supporting Actor Goya 2019 for his role in the movie “Campeones”.

In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.

WRM and Frida will visit during the year Sevilla, Valencia, Málaga, Palma de Mallorca, Oviedo, Bilbao y Madrid.

WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among others.